Privacy Policy

Last updated: June 20, 2026

At Amara Fashion (commercially operated under FF COMMERCE LTD), protecting your privacy is an important part of providing a safe and trustworthy shopping experience. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, place an order, contact our support team, or otherwise interact with our services (collectively, the "Services").

Our store operates through Shopify, which provides the technology that enables us to offer products and services online. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information:

• Contact details: Name, address, billing address, shipping address, phone number, and email address.
• Financial information: Credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmations.
• Account information: Username, password, security questions, preferences, and settings.
• Transaction information: Items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, alongside past order history.
• Communications: Information included in your communications with us, such as customer support inquiries.
• Device information: Information about your device, browser, network connection, IP address, and unique identifiers.
• Usage information: Data regarding your interaction with the Services, including navigation timestamps and site activity.

Personal Information Sources

We collect personal information from the following sources:

• Directly from you: When you create an account, make a purchase, or communicate with customer support.
• Automatically through the Services: From your device when visiting our website, via cookies and similar tracking technologies.
• From service providers: Partners engaged to enable site technology, fulfillment, or analytics on our behalf.
• From business and marketing partners: Third parties assisting with marketing campaigns and customer outreach.

How We Use Your Personal Information

We use personal information to operate our business, fulfill orders, provide customer support, improve performance, and comply with legal obligations:

• Provide, Tailor, and Improve Services: Process payments, fulfill orders, manage accounts, coordinate international shipping, handle returns/exchanges, and personalize shopping experiences.
• Marketing and Advertising: Send promotional communications, display relevant advertisements, and measure marketing campaign performance.
• Security and Fraud Prevention: Authenticate accounts, monitor transactions, detect suspicious activity, and secure our checkout platform.
• Communicating with You: Respond to inquiries, provide tracking updates, and deliver important account notices.
• Legal Reasons: Comply with statutory obligations, resolve disputes, enforce terms, and protect consumer rights.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate operational purposes, including:

• With Shopify, payment processors, logistics partners, customer support software, and cloud storage providers.
• With business and marketing partners to provide advertising services.
• When you direct or consent to disclosure (e.g., shipping carriers or third-party widgets).
• With our affiliates and corporate group (including FF COMMERCE LTD).
• In connection with a business transaction or to comply with statutory legal obligations.

Relationship with Shopify

Our store is hosted on Shopify, which collects and processes personal information regarding your access to and use of the Services. Information submitted will be transmitted to and shared with Shopify and affiliated third parties across international borders to provide the platform. To learn more, review the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

Third-Party Links & Children's Data

Third-Party Links: Our website may contain links to external sites not operated by us. We are not responsible for the privacy practices, security, or content of third-party platforms.

Children's Data: The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction.

Security & Retention

We use technical, administrative, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, or alteration. However, no electronic transmission over the internet can be guaranteed as 100% secure.

Retention periods are determined by account maintenance needs, service fulfillment, legal compliance requirements, and dispute resolution needs.

Your Rights & Canadian Compliance

For customers in Canada, we process personal information in accordance with applicable Canadian federal and provincial privacy laws regulations (including PIPEDA). You may have rights to access, correct, or request deletion of your personal data held by us.

International Transfers: Personal information may be transferred, stored, and processed outside your country or province of residence (including to our parent company in the UK or international fulfillment systems) using recognized legal transfer safeguards.